There is no doubt about the fact that owning a gym means stepping into a highly competitive field. A silver lining here is that high competition means it is a higher source of generating money.
However, a good stream of money is only possible when the gym sees regular clients. For that, you need to resort to marketing techniques.
Gone are the days when a simple ad on TV or a billboard would do the job. These days, people need to fight tooth and nail with new strategies of marketing to keep their gyms up and running. However, choosing every other technique that you see in trend is also not wise from a business point of view.
To save you from navigating your way through tons of strategies at once, here are the ten best marketing tips for your gym that have proven to be highly effective. Incorporate them into your business plan and watch how they do wonders for your gym.
1. SEO Marketing
The best marketing method for any business goes by the name of SEO. With the help of this method, people can rank their websites higher on Google; therefore, when customers search for gyms on Google, they see those websites on top.
This process involves many smaller steps, including picking the right keywords, link building, and having catchy content on sites. Incorporating the best techniques of gym SEO in the marketing plan is a sure way of bringing in more organic traffic to the business.
2. Using Social Media Platforms
Social media platforms are not just good for scrolling; they are an amazing way of marketing for businesses. There is a whole wide list of different platforms – Facebook and Instagram being at the top of the chain.
However, aside from these two, you can also use TikTok or Pinterest for the advertisement of your gym.
They allow targeted advertisement, which makes it easier for gym owners to find their target audience from a sea of users. Curate the perfect ads for your business, and show them to the users in a specific area that you select.
3. Email Marketing
The third great tip that every gym owner needs to start doing today is email marketing. Many business owners are sleeping on this technique. It provides good results as well as costs a comparatively small amount of money as compared to other methods.
It does take a while for this method to show results, but when it does, they are long-lasting. Email marketing is highly effective because it shares detailed information with the customers you choose.
4. Influencer Marketing
One of the best trends that came through social media is influencer marketing. Influencers come with a dedicated following of millions of users. Pick an influencer from a social media platform whose follower list consists of your target audience.
You can pay them to spend a day at your gym and record it in the form of photos and videos. When these recordings are posted in the form of reels and stories with the incentives of the gym highlighted, it catches the attention of millions of viewers simultaneously.
5. Referral Programs
The use of referral programs has been in use for years and will continue to remain an effective marketing strategy. Design a program that benefits the referrer as well as the referee.
You can add incentives such as free one-on-one training sessions with a personal trainer for the referrer and discounts for the referee in the deal. When the offer is too good to turn down, every person desires to take advantage of it.
Membership marketing is a technique that has never failed in the cases of gyms. It allows businesses to have long-term customers.
You can design a membership program that contains exclusive benefits such as a personalized training program, access to premium services, and discounts.
When you offer a highly lucrative program to the customers, they are going to stay loyal to the gym and keep renewing their membership.
7. Pay-Per-Click Advertising
Pay-per-click or PPC advertising has been in use for more than a decade. This technique gives instant visibility to businesses that are perfect for newly established gyms. You can design ads that showcase the gym from the best aspects, such as deals, discounts, and special services.
These ads are visible to your audience on the platform that you pick. PPC makes it easier for gym owners to lure out their customers through targeted advertisement.
8. YouTube Channels
Currently, one of the most profitable and effective advertisement methods for any business owner is YouTube. Instead of solely depending on social media ads, make your own YouTube channel.
You can share videos on different topics on that channel, such as HIIT workouts, Cardio, beginner-friendly routines, best weight-lifting techniques, etc. Shoot those videos in your gym for more exposure and benefit from the platform properly.
YouTube does not only show videos to people in your area, but it offers a worldwide viewership which can also become a second source of earnings.
9. Discounts and Offers on Different Occasions
Take advantage of different occasions, such as New Year’s Eve, to market your gym. Many people make pacts and resolutions of weight loss on New Year; therefore, lure them towards your business with discounts and special offers.
For instance, those who buy their annual membership on New Year get specialized meal programs and gym merchandise at discounted prices. Attractive offers and concessions can help the gym stand out, hence getting more attention.
10. Host an Event Annually
It may seem unconventional, but organizing and hosting an annual event is a great way to market your gym. The event can be about anything, a fitness challenge on social media or even a 5-mile marathon.
It allows a wider community to gather and participate in the event with their friends and family, which causes better lead generation. The buzz that revolves around the event turns people towards the business.
Running a gym successfully requires more than hiring the best trainers and having advanced equipment. If you do not have an effective marketing strategy, then your gym will not flourish. Take advantage of the ten tips shared above and design the perfect marketing strategy for your business.